On March 7th, the 100th anniversary of BMW, ATL Automotive takes direct control of the sales and aftersales of BMW and MINI in Jamaica and in April, assumes a regional management role in an additional nine other countries: Trinidad and Tobago, the Bahamas, Cayman, Curacao, Barbados, Aruba, Saint Lucia, Antigua and Suriname.
ATL Automotive sets hearts racing once again after sealing an exclusive partnership to bring the iconic carmaker Porsche, one of the world’s most sought after brands, to Jamaica. For 68 years, the Porsche brand has become legendary for producing some of the world’s finest cars and is a great addition to the ATL Automotive family. This high value, premium brand fits perfectly with the company’s existing Volkswagen Group brands – Audi and Volkswagen – while representing a never-seen-before exclusivity in Jamaica.
In November 2016, ATL Automotive Car Rental, a sub-branch of the ATL Automotive Group, was formed to operate as the local franchisee for the largest rental car group – Enterprise Holdings.; the first in the world for a company to represent the tri-brand under one umbrella: Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car. Operating out of 4 convenient locations in Kingston and Montego Bay, ATL Automotive Car Rental boasts the newest fleet of vehicles in Jamaica.